It has been just over one year since I launched Jackie Jordan Studio, and although I have been creating jewelry on and off for over 17 years, I have been spending the last 12 months, fabricating, experimenting and searching for my signature style. This process took me in many directions, some more successful than others, but all with the intent of creating memorable and wearable pieces of jewelry.
Did I love everything I made? Actually, yes! However, I knew there was something missing, something that energized and excited me and truly represented my design aesthetic. I needed to stop trying to design for everyone and instead design for me and women just like me, or as I would come to learn, my dream client. It was a moment of clarity that stopped my in my tracks.
I was paralyzed by how to move forward and make this happen. And then the stars aligned when I stumbled upon the Flourish and Thrive Academy jewelry boot camp. Not only did these sessions confirm what I was feeling, they also challenged me, taught me so many amazing lessons and provided me with a roadmap to get me where I wanted to go. I also encountered a community of artists who were so willing to share their experiences and expertise and provide support, encouragement and advice. I am now ready to tackle the next steps.
So, back to my signature style. My newest collection, Sterling and Steel, is what I have been working towards these past months. It represents my love of architecture, graphic design, simple geometric and organic lines, minimalism and movement. These designs are for women who love the same things I do, who do not want to conform to fads and trends, but instead want to adorn themselves with art jewelry that never goes out of style. This jewelry is for women who want to make a statement without "making a statement".
I am so excited about this direction and all the design possibilities it holds. My mind is moving at warp speed, but my hands can only make so much. I guess that's a good thing as it will keep me busy for months and years to come.